Privacy Policy

Status: January 2026

1. Responsible Party

The responsible party within the meaning of the General Data Protection Regulation (GDPR) is:

Bender Wine
Andreas Bender
Ausoniusstraße 25
54340 Leiwen
Germany

Telephone: +49 (0)6507 93 970 46
E-Mail: info@bender-wine.de

2. General Information on Data Processing

2.1 Scope of Processing Personal Data

We generally process personal data of our users only to the extent necessary to provide a functional website as well as our content and services. The processing of personal data usually only occurs with the consent of the user. An exception applies in cases where obtaining prior consent is not possible for factual reasons and the processing of the data is permitted by legal regulations.

2.2 Legal Basis for Processing Personal Data

To the extent that we obtain consent from the data subject for processing operations involving personal data, Article 6(1)(a) GDPR serves as the legal basis. For the processing of personal data necessary for the fulfillment of a contract, Article 6(1)(b) GDPR serves as the legal basis. This also applies to processing operations necessary for the implementation of pre-contractual measures. To the extent that processing personal data is necessary for the fulfillment of a legal obligation, Article 6(1)(c) GDPR serves as the legal basis. If processing is necessary to protect the legitimate interests of our company or a third party and the interests, fundamental rights, and freedoms of the data subject do not outweigh the first-mentioned interest, Article 6(1)(f) GDPR serves as the legal basis for processing.

2.3 Data Deletion and Storage Duration

The personal data of the data subject will be deleted or blocked as soon as the purpose of storage ceases to apply. Storage may also occur if this is provided for by European or national legislators in union law regulations, laws, or other provisions to which the responsible party is subject. Data will also be blocked or deleted when a storage period prescribed by the aforementioned norms expires, unless there is a necessity for further storage of the data for the conclusion of a contract or the fulfillment of a contract.

3. Provision of the Website and Creation of Log Files

3.1 Description and Scope of Data Processing

Each time our website is accessed, our system automatically collects data and information from the computer system of the calling computer. The following data is collected:

Information about the browser type and the version used
The user's operating system
The user's Internet Service Provider
The user's IP address
Date and time of access
Websites from which the user's system accesses our website
Websites that are accessed by the user's system via our website

The data is also stored in the log files of our system. No storage of this data together with other personal data of the user takes place.

3.2 Legal basis for data processing

The legal basis for the temporary storage of data and log files is Art. 6 para. 1 lit. f GDPR.

3.3 Purpose of data processing

The temporary storage of the IP address by the system is necessary to enable the delivery of the website to the user's computer. For this purpose, the user's IP address must remain stored for the duration of the session. The storage in log files is done to ensure the functionality of the website. Additionally, we use the data to optimize the website and to ensure the security of our information technology systems.

3.4 Duration of storage

The data will be deleted as soon as they are no longer necessary for the purpose of their collection. In the case of data collection for the provision of the website, this is the case when the respective session is terminated. In the case of data storage in log files, this occurs after a maximum of seven days.

4. Use of cookies

4.1 Description and scope of data processing

Our website uses cookies. Cookies are text files that are stored in the internet browser or by the internet browser on the user's computer system. When a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that allows for the unique identification of the browser when the website is accessed again.

We use cookies to make our website more user-friendly. Some elements of our website require that the calling browser can also be identified after a page change.

4.2 Legal basis for data processing

The legal basis for the processing of personal data using cookies is Art. 6 para. 1 lit. a GDPR (consent).

4.3 Purpose of data processing

The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies.

4.4 Duration of storage, right to object and possibility of deletion

Cookies are stored on the user's computer and transmitted to our site by the user. Therefore, as a user, you also have full control over the use of cookies. By changing the settings in your internet browser, you can disable or restrict the transmission of cookies. Already stored cookies can be deleted at any time. This can also be done automatically. If cookies are disabled for our website, not all functions of the website may be fully usable.

5. Google Analytics

5.1 Scope of processing of personal data

This website uses Google Analytics, a web analysis service of Google Ireland Limited ("Google"). Google Analytics uses cookies that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

We have activated IP anonymization, which means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activities, and provide other services related to website usage and internet usage to the website operator.

5.2 Legal basis for data processing

The legal basis for the use of Google Analytics is Art. 6 para. 1 lit. a GDPR (consent). Processing only takes place if you have given your consent via our consent management tool.

5.3 Purpose of data processing

Google Analytics is used to analyze the use of our website and to improve it regularly. Through the statistics obtained, we can enhance our offerings and make them more interesting for you as a user.

5.4 Duration of storage

The data we send and link with cookies, user identifiers (e.g., user ID), or advertising IDs will be automatically deleted after 14 months. The deletion of data whose retention period has been reached occurs automatically once a month.

5.5 Transfer to third countries

For the transmission of data to the USA, we rely on the EU-US Data Privacy Framework, for which Google is certified.

5.6 Right to object and possibility of removal

You can prevent the storage of cookies by adjusting your browser software accordingly or revoke your consent via our consent management tool at any time. Furthermore, you can prevent the collection of data generated by the cookie and related to your use of the website by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout

5.7 Data processing agreement

We have concluded a data processing agreement with Google that meets the requirements of Art. 28 GDPR.

6. Google Ads and conversion tracking

6.1 Scope of processing personal data

This website uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited. As part of Google Ads, we use conversion tracking. When you click on an ad served by Google, a cookie for conversion tracking is set. Cookies are small text files that the internet browser stores on the user's computer.

These cookies lose their validity after 30 days and do not serve to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.

6.2 Legal basis for data processing

The legal basis for the use of Google Ads is Art. 6 para. 1 lit. a GDPR (consent). Processing only takes place if you have given your consent via our consent management tool.

6.3 Purpose of data processing

We use Google Ads to draw attention to our attractive offers with the help of advertising materials on external websites. Based on the advertising data, we can determine how successful the individual advertising measures are. This data is used to show you ads that may actually interest you, to make our website more interesting for you, and to achieve a fair calculation of advertising costs.

6.4 Transfer to third countries

For the transmission of data to the USA, we rely on the EU-US Data Privacy Framework, for which Google is certified.

6.5 Right to object and removal options

You can prevent the setting of cookies by adjusting your browser software accordingly or revoke your consent via our consent management tool at any time. In addition, you can disable interest-based advertising via the page https://adssettings.google.com .

7. Contact form and email contact

7.1 Description and scope of data processing

Our website has a contact form that can be used for electronic contact. If a user takes advantage of this option, the data entered in the input mask will be transmitted to us and stored. This data includes:

Name
Email address
Phone number (optional)
Reason
Message text
Time of sending

Alternatively, contact can be made via the provided email address. In this case, the personal data of the user transmitted via email will be stored.

7.2 Legal basis for data processing

The legal basis for the processing of data is, in the presence of user consent, Art. 6 para. 1 lit. a GDPR. The legal basis for the processing of data transmitted in the course of sending an email is Art. 6 para. 1 lit. f GDPR. If the email contact aims at concluding a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR.

7.3 Purpose of data processing

The processing of personal data from the input mask serves us solely for the processing of the contact request. In the case of contact via email, there is also the necessary legitimate interest in the processing of the data.

7.4 Duration of storage

The data will be deleted as soon as they are no longer necessary for the purpose of their collection. For the personal data from the input mask of the contact form and those sent by email, this is the case when the respective conversation with the user is finished. The conversation is considered finished when it can be inferred from the circumstances that the matter in question has been conclusively clarified.

8. Rights of the data subject

If personal data is processed by you, you are a data subject within the meaning of the GDPR and you have the following rights against the controller:

8.1 Right of access

You can request confirmation from the controller as to whether personal data concerning you is being processed by us. If such processing is taking place, you can request information from the controller about the following (Art. 15 GDPR).

8.2 Right to rectification

You have the right to rectification and/or completion against the controller, provided that the processed personal data concerning you is inaccurate or incomplete (Art. 16 GDPR).

8.3 Right to restriction of processing

Under certain conditions, you may request the restriction of processing of the personal data concerning you (Art. 18 GDPR).

8.4 Right to erasure

You can request the controller to erase the personal data concerning you without delay, and the controller is obliged to erase this data without delay, provided that one of the legal grounds applies (Art. 17 GDPR).

8.5 Right to notification

If you have asserted your right to rectification, erasure, or restriction of processing against the controller, the controller is obliged to inform all recipients to whom the personal data concerning you have been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort (Art. 19 GDPR).

8.6 Right to data portability

You have the right to receive the personal data concerning you that you have provided to the controller in a structured, commonly used, and machine-readable format. You also have the right to transmit this data to another controller without hindrance by the controller to whom the personal data has been provided (Art. 20 GDPR).

8.7 Right to object

You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you, which is carried out based on Art. 6 para. 1 lit. e or f GDPR (Art. 21 GDPR).

8.8 Right to withdraw the data protection consent declaration

You have the right to withdraw your data protection consent declaration at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

8.9 Automated decision-making in individual cases including profiling

You have the right not to be subject to a decision based solely on automated processing – including profiling – that has legal effects concerning you or similarly significantly affects you (Art. 22 GDPR).

8.10 Right to lodge a complaint with a supervisory authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the member state of your residence, your workplace, or the place of the alleged infringement, if you believe that the processing of your personal data violates the GDPR.

The supervisory authority responsible for Bender Wine is:

The State Commissioner for Data Protection and Freedom of Information Rhineland-Palatinate
P.O. Box 30 40
55020 Mainz
Phone: 06131 208-2449
E-Mail: poststelle@datenschutz.rlp.de
Website: https://www.datenschutz.rlp.de

9. Currency and amendment of this privacy policy

This privacy policy is currently valid and has the status of January 2026. Due to the further development of our website and offers or due to changed legal or regulatory requirements, it may become necessary to amend this privacy policy. The current privacy policy can be accessed at any time on the website at https://bender-wine.com/datenschutz and can be retrieved and printed by you.